Hormel Foods: Architecting a Global, Multilingual B2B Ecosystem

Hormel Foods Corporation, a global food industry leader, needed a sophisticated digital commerce infrastructure to support international B2B customers across multiple continents. The platform had to handle the complexities of international trade — diverse language requirements, localized product catalogs, and intricate supply chain integrations — while delivering a seamless, branded buying experience.

The Challenge

Hormel’s international B2B customers operate across vastly different regions, each with unique language, catalog, pricing, and compliance requirements. A single commerce platform needed to serve buyers in the Philippines, Europe, Singapore, Hong Kong, Japan, and LATAM — with real-time ERP connectivity for pricing and order submission, and enough flexibility to accommodate complex cart validation rules like weight limits and credit holds.

The Solution

6Street Digital partnered with Hormel to execute a series of large-scale technical implementations across multiple rollout phases.

Platform Foundation & Deep Integration

Built a robust Salesforce B2B Commerce storefront integrated with Salsify for product data management, Azure for identity management, and Hormel’s internal ERP systems for real-time order submission and pricing. The team developed specialized logic to handle requested delivery dates and complex cart validation rules including weight limits and credit holds.

Global Expansion & Localization

Executed a phased international rollout across the Philippines, Europe, Singapore, Hong Kong, Japan, and LATAM. Each region included localized UI components and large-scale data translations into Japanese, Spanish, Cantonese, and Mandarin Chinese — ensuring buyers in every market had a native, intuitive experience.

Omnichannel Marketing & Training Support

Beyond technical development, 6Street produced a high-fidelity marketing media package including an animated introduction video and comprehensive PowerPoint training programs to ensure rapid adoption by international buyers across all regions.

Continuous Operational Partnership

Established a long-term Managed Services model providing Hormel with flexible resources for day-to-day administration, break-fix support, and strategic advisory. This included a specialized Knowledge Transfer initiative to empower the internal Hormel team with technical architecture guidance and system design documentation.

The Result

The partnership successfully launched Hormel’s international B2B services across multiple continents, significantly increasing order efficiency and reducing manual processing costs. By combining high-touch technical implementation with a proactive managed services model, Hormel achieved a scalable, mobile-ready, and globally localized commerce environment — one that continues to drive customer loyalty through personalized, connected digital experiences.